Winter has begun – it's time to talk about freezing!
2025-12-01 10:23
Today we focus on the latest trends in the frozen baked goods market.
In 2024, the frozen bakery products market in Russia grew by 14% and continues to grow. The emergence of a large number of chain bakeries, high demand for fresh “oven-baked” pastries, and minimal write-offs make this segment particularly attractive to manufacturers and retailers. Demand is shifting toward fully baked frozen products that are ready for sale immediately after thawing.
By 2034, the global frozen bread market could reach $54 billion.