🍞«Kolomensky», one of Russia’s largest bread producers, is expanding into the ready-to-eat food segment.
🥪The company has recently registered two new subsidiaries: LLC "Prodinvest" (ready meal production) and LLC "Buterbrodika" (restaurant operations and food delivery). These initiatives mark the company’s first steps in launching and distributing a range of ready-to-eat products.
✨Industry experts note that new players in the ready-to-eat market can target a diverse audience. Alexey Popovichev, Executive Director of the Rusbrand association, points out that such meals are increasingly popular both among young people with active, healthy lifestyles as well as among older adults living alone.
Source: shoppers.media
✨Industry experts note that new players in the ready-to-eat market can target a diverse audience. Alexey Popovichev, Executive Director of the Rusbrand association, points out that such meals are increasingly popular both among young people with active, healthy lifestyles as well as among older adults living alone.
Source: shoppers.media