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X5 Group (Pyaterochka "5ka" Cafe): loyalty to the brand via private labels

The live broadcast was a success!
On August 26 at 11:00 a.m. (GMT+3, Moscow), a live broadcast was held with Alexandra Pershina, art director of the Ohmybrand branding agency.

It took place on the exhibition's Rutube channel and attracted an active audience.

During the broadcast, Alexandra shared with participants:
✔️ready-made solutions for increasing customer loyalty through packaging,
✔️about modern trends in ready-made food packaging – about environmental friendliness and functionality, ✔️analyzed in detail the case of Pyaterochka "5ka" Cafe (X5 Group),
✔️giving examples of successful design solutions, including seasonal ones for New Year's and summer lines.

Thanks to everyone who joined, asked questions, and shared their opinions in the chat! The best questions were asked live on air.

📺A record of the broadcast is available on the exhibition's Rutube channel.

Ohmybrand is a leading Russian expert in branding, working with companies such as X5 Retail Group, VkusVill, O'key, SPAR, Skuratov Coffee, Simple, and Valio. With over 12 years in the market, it is one of the top 10 national branding agencies.

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