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🎙Interview! Ahmed Ali-zadeh: "I wouldn't invest my last money in a bakery."

2025-11-27 14:03
In the Modern Bakery | Confex studio, Ahmed Ali-zadeh, technologist, teacher of classical baking and Vienna muffins, owner of the bakery-coffee shop "Zerno"(Grain).

In 2025, Ahmed held a master class "Coffee shop and bakery in the modern market", and in an interview he discussed with us the most relevant issues of the current and future bakery business:

  • Where to find and how to keep a team in an era of staff shortages?
  • How are trends and product ranges changing?
  • Why is “Napoleon” still at the top?
  • Where to start – and what to save on – when opening a bakery?
  • Is it realistic to introduce ready-made food and robots to HoReCa?
  • How to survive market turbulence – and why is stability not always about trends?

A new video is real tutorial for owners and future bakers, as well as HoReCa segment managers.

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