21 march 2023
10:00-18:00
10:00-18:00
Expocentre,
conference hall, pav. 8
conference hall, pav. 8
Schedule of business events
Why negotiations are difficult?
Depending on the region, up to 80% of the product produced in the country is sold in the networks. Buyers are looking for the most favorable price offers to cover current needs and interesting products that can attract or retain buyers. Suppliers — new sales markets and the possibility of capacity utilization.
Enterprises sometimes have difficulties with offering their product to the network on fair terms. And the category manager has more than 120 suppliers and extremely limited opportunities for dialogue.
The business meeting "RETAIL BUYS BREAD" was created to conduct the most effective negotiations between suppliers and the buyer: clearly and usefully.
Who's recommended to visit workshop?
CHAIN STORES
▷ Productive meetings with well-prepared commercial offers of goods, product characteristics, group of needs, analogues, prices
▷ The ability to close all needs in 1 day
▷ Speed and quality of communication
▷ Productive meetings with well-prepared commercial offers of goods, product characteristics, group of needs, analogues, prices
▷ The ability to close all needs in 1 day
▷ Speed and quality of communication
SUPPLIERS
▷ High probability of expansion of distribution in retail and the introduction of new positions
▷ Help in drawing up a commercial offers so that chain stores representatives sees the benefits of cooperation
▷ Feedback about assortment and terms of delivery
▷ High probability of expansion of distribution in retail and the introduction of new positions
▷ Help in drawing up a commercial offers so that chain stores representatives sees the benefits of cooperation
▷ Feedback about assortment and terms of delivery
Preparation stage
1. Forming a list of uncovered needs from chain stores in the categories:
▷ Bread, loaves, muffins
▷ Flour confectionery products
▷ Frozen semi-finished products
2. We will provide bakers and confectioners with a list of of needs a month before a business meeting, so that you can prepare qualitatively
3. We will propose the recommended format of the commercial offer and instructions for its formation
4. We will form a list of groups "chain stores — suppliers", recommended format of the commercial offer and instructions for its formation
▷ Bread, loaves, muffins
▷ Flour confectionery products
▷ Frozen semi-finished products
2. We will provide bakers and confectioners with a list of of needs a month before a business meeting, so that you can prepare qualitatively
3. We will propose the recommended format of the commercial offer and instructions for its formation
4. We will form a list of groups "chain stores — suppliers", recommended format of the commercial offer and instructions for its formation
Schedule of business events
Beginning
▷ Analytical session on markets and consumers
▷ Technical briefing on the workshop sessions
▷ Technical briefing on the workshop sessions
Workshop
▷ Exercises in small groups «chain stores — suppliers» on certain product categories: presentation of the proposal, feedback
▷ Results of working in groups: contract offer, exercises for improving a product
Discussion with retail representatives: «Supplier's ways to negotiate: assortment and commercial offer»
▷ Results of working in groups: contract offer, exercises for improving a product
Discussion with retail representatives: «Supplier's ways to negotiate: assortment and commercial offer»
Evening
Workshop participants are invited to the Grand Banquet of Bakers and Confectioners.
Participation in the workshop is recommended to the buyers, category managers, commercial directors, marketing directors.
*Participation in the workshop is paid.
Pre-registration is required.Questions about participation and registration, please contact:
+7 (962) 686-60-42 Ardysheva Alina,
+ 7 (929) 039-97-93 Ekaterina Kireeva,
General partner