š« In the Modern Bakery | Confex studio ā Mikhail Shamis, Brand Ambassador of Sokol Confectionery Factory, Candidate of Technical Sciences, and speaker at the Confex business forum. Today, the company produces 40 tonnes of confectionery products per day.
We discussed how the sugar-free confectionery market is evolving, what goes into the formulation of such products, and what challenges manufacturers are facing today.
In the interview: ā¢ The history of Sokol Confectionery Factory ā¢ How the sugar-free marshmallow was developed ā¢ Which sugar substitute can be considered the safest ā¢ How strong the current demand is for sugar-free confectionery ā¢ How the factory overcame a reputational crisis ā¢ Whether product labeling will affect the prices of Sokolās products
Watch the full version on our platforms: ā Rutube | YouTube ā *Don't forget to turn on the subtitles! š
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