How Russian bakery and confectionery producers celebrate the International Dessert Day

On the International Dessert Day, Russian producers of confectionery and bakery products gain popularity at the first Made in Russia festival and fair in China. In the first days, visitors purchased products worth 19 million rubles 🙌

The Russian Export Center press service also reports that on the first day of the festival and fair, producers sold products on 8 Chinese marketplaces in the amount of 44.2 million rubles.

Confectionery and bakery products are presented among the products at the fair. The vice governor of Liaoning Province said that flour, chocolate and ice cream are being swept clean off the shelves 🍫

The REC clarified that these figures were achieved thanks to the streams of popular bloggers in China with a total audience coverage of about 45 million people. Apparently, bloggers are the future of advertising? 🤔
Source: TASS

Anton Kornyshov, Ahmed Ali-Zade, Ekaterina Swarovskaya, Maxim Babich, Olga Peniosa and other industry bloggers – you will see their master classes on March 19-22 at the Modern Bakery | Confex exhibition. Don't miss it – free registration at the website🔝

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