First sneakers on the waffle base



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How to spend the weekend before vacation? Of course, actively and energetically! 💪

Let's continue the sports topic with interesting news: Eggo, in collaboration with SRGN (The Shoe Surgeon), has released waffle sneakers in support of a new protein product and the ward of the No Kid Hungry foundation (foundation for helping children from low-income families).

A waffle sole, topping along the edge of the sole and even a toaster box are as conceptual as possible. Whether to eat them or put them as a museum exhibit at home is not entirely clear, but it is worth recognizing the creativity of such advertising 🧇

Last year, we already wrote about an unusual food solution of a Tokyo restaurant – about waffle sole in the form of Nike sneakers. And already this year, they created waffle-based sneakers. Should we expect waffle tracksuits from manufacturers next year in addition to the sneakers? 🤔

#industrynews #industrytrends #waffles #modernbakery #modernbakerymoscow